The VIP Programme

This is the ultimate executive presentation and communication programme, designed for exceptional people. It is exclusive, limited to only ten applicants a year and  designed to differentiate you from others, to help you stand out from your competition.

A recent survey of 1200 Chief Executives asked them essentially one question. “What’s your secret? Why do you think you are where you are today? What one tip would you give to others?” 62% answered that the reason that they held the position they did, was  because they were very good “on their feet”. They were able to engage, persuade, inspire and motivate, often at very short notice.

You are probably already successful, but maybe feel that you are not as confident, fluent or engaging as fits your position. This may well  impede your chances of promotion. You’ll have observed many times that seniority and status are no guarantee of competence or confidence. I once met the chairman of a major plc who was fiercely intelligent and commercially extremely competent. Yet every time he spoke to the press, the share price fell between 20-50 pence!

You are most likely a busy professional or entrepreneur, who wants to get the maximum benefit possible in the shortest possible time. You’d like to be shown how to prepare a stunning and engaging presentation in 90% less time than most people take. And you want to be heard, understood and remembered – and to differentiate yourself and your business from the competition. You want to look, sound, and be the part. Naturally, confidently and with ease, fluency and eloquence. You also want guaranteed results and outstanding value for time.

Then this could be the programme for you.

How it works

• We start with a meeting over lunch at an exclusive London venue. We’ll get a feel for each other, I will learn what you wish to achieve from the programme, and we will explore and see if the VIP programme is right for you. This meeting is totally without fee or obligation.
• Once we’ve agreed to proceed, we set the date for the first of the 4 sessions we will have together.
  In the first 4 sessions, which last between 3 to 4 hours each, we shall address all your objectives and outcomes and all that you need to know and practise to be able to deliver outstanding presentations to almost any audience. In the unlikely event that we need a 5th session to cover all your objectives, then this is included in the fee. These first 4 sessions are best taken at weekly or fortnightly intervals, but your needs and diary will dictate the pace.
• I video each of your talks on HD video, and at the end of each session edit and transcribe your video for you to download and view at your leisure. This is not only an excellent and easy way to integrate and install the learnings, it is also demonstrable evidence of your progress. You’ll be given an iPod Touch for this very purpose.
• As you are investing in progress and results, you will want to use what you have learned for  giving important pitches and presentations. To prepare you for these, the VIP Programme includes 4 further sessions so that I can rehearse and prepare you specifically for the event. These can be taken at any time within 12 months.
• Looking the part and creating the right personal impact. When we meet or see someone  for the first time, our brain makes up most of it’s mind about that person within about 90 seconds. More than 60% of our conscious brain is taken up processing visual information, so you are your own best – or worst – visual aid. If the brain likes what it sees, then it looks for reasons to like what you say.
• To give yourself that extra edge, and to stand out subtly but impressively from the crowd, you spend a day with an image and impact consultant. She doesn’t do “fluff”, but will give you practical tools , tips and ideas on how to manage the perceptions of others. Most find this session revelatory, fun and highly pragmatic. The day finishes with an accompanied shopping foray, should you wish it.
• It would be a missed opportunity were we to ignore your written communication. The quality of much business writing teeters between mediocre and abysmal. You know this to be true, as you wade through enough of it each day. Language and grammar evolve, so many of the “rules” change. Yet to be able to communicate truly effectively in writing and email is a crucial executive skill. You’ll spend a day with  one of the best and most experienced business writing experts in the country. This will ensure that your written communication matches the verve and impact of your presenting skill.
• Dealing with the press. You will spend half a day with a highly experienced journalist and media trainer. He regularly trains top figures in every field for interviews for national and international media.Amongst the topics he will cover with you are : Understanding the media. What they want (and don’t want) and why. How to prepare for an interview. How to make your messages memorable for your audiences. How to avoid saying more than you intended, Dealing with nerves, How to handle a negative story, How to look and sound convincing. The training will  be precisely tailored to cover any possible interview with your target media, print, TV and radio. You will do several recorded interviews - all with  playback and full analysis.
  When journalists want interviews – they only want to talk to the most senior executive possible. You. And this is a very different skill to presenting to a captive audience. Different media have different demands. It’s surprising how many people agree to be interviewed with no clear idea of what the context or story is, nor their part in it. What the journalist wants is a story. What you want is  to get your key message across to your key audiences. And, of course, you want to convey yourself and your company in the best possible light. That’s what this training will deliver for you.
• Continuing Support. Includes 12 telephone consultations.

What you can expect

• Differentiate and stand out from your competition
• Mastery of a vital business and personal skill – the difference that makes the difference
• Banish the fear of public speaking
• Vastly enhanced perceptions of you from clients and colleagues
• Complete confidentiality
• The freedom and choice to be coached when and where you want and need
• Total focus on your individual and unique needs and outcomes
• Increased fluency, competence, eloquence and professionalism
• Enhanced reputation – have audiences talk about you in increasingly positive terms
• Transformed ability to present to any audience
• Exceed your expectations – both of me and you
• Vastly reduced preparation time
• Engage audiences in a whole new way
• Get your message across every time
• Improved confidence,eloquence and presence
• Win and retain more business
• Massively increased chance of promotion